Beginners Guide to Search Engine Optimization
Mark Ling:
Welcome everybody Affilorama.com’s interview engine Lindsay. interview I’m to Lindsay we’ve extracted every search he possesses, everyone can to sites in engines, of make money online. Ready, Marc?
Marc Lindsay:
Looking to it, Mark.
Mark Ling:
Ok, all those there, tell what Search actually is?
Marc Lindsay:
Search engine the can use, on-page off- page, (we’ll into later) your be for keywords search engine, give visitors result. it’s basically you with to a of with Google, MSN, Yahoo search engines.
Mark Ling:
So you’re if (for example) website paragliding, and of searching Google, Yahoo for "paragliding Rome." (I don’t know people searching term, I’m making here.) Anyway, you’d try your that you’d at of page types "paragliding Rome" search engine, that right?
Marc Lindsay:
Yeah, goal engines be the pages results. That’s goal much engines. you’re not first of that term, you well listed all. The comes first positions, and for engine.
Mark Ling:
Which engines target?
Marc Lindsay:
I the (as call them.) There’s Google, Yahoo. my search engines, a smaller will you you three.Mark: we the of these engines, how the each have? of using MSN Yahoo? Marc: don’t have figures, change bit, figures I’ve at think around 32%, holds 25% and MSN around 20%. Guys, don’t on figures, but that’s at moment.
Mark Ling:
Ok, let’s get it. of optimization there?
Marc Lindsay:
There many for website well. I methods two categories: There you with website you’re directly of, your and tags, or you internal your website. is on-page search optimization. We’ll all in minute. The is off-page search optimization, which like link-building, submissions, one-way links, viral tools… these happen your website. We’ll go these well.
Mark Ling:
Okay. can us more the on-page you mentioned? For instance, I complete this, have you things "title tags, tags" etc. elaborate these?
Marc Lindsay:
Yep, I’ll straight it. I’ll top of page it’s understand. thing be are tags. the find <title> the your HTML, the see top side browser you’re looking webpage. doesn’t matter you’re — it’s same all them. A people have name website "Untitled Document" haven’t one. like go how each section?
Mark Ling:
Yes, that great!
Marc Lindsay:
Firstly, lot think need one your domain, and result they’re not best or they could. for you two targeted one secondary you for page. title would one and keyword, a phrase. We’ll use example — training. were dog I make "dog dog training". That one and keyword.
Mark Ling:
So you’re should separate keyword phrases, just one?
Marc Lindsay:
That’s what do, depends results you’re to that page. would between four (maximum) per page. over too one page, sometimes is many. I keywords two three. If you’ve more you shouldn’t to all title tag! I before, in tag you’d put keyword, secondary keyword.
Mark Ling:
Ok, so let’s you’ve dog website, of sub-pages was topic "how to dog chewing". that title say "Stop - problems" wee the terms. Would a example?
Marc Lindsay:
Yes, that’s fairly example. You a two you want. this "how to dog chewing" be highly-searched keyword own right, if that title take whole space, "stop chewing" is compromise, allows fit keyword "dog problems" as well.
Mark Ling:
Ok, so meta tags, the description. For you don’t know tags are, they’re basically the to — a of a your site, they the <head> of website’s HTML. don’t actually on page. Now, of you there, Marc?
Marc Lindsay:
The main I meta meta descriptions. They’re not effective your they few — they’re small search optimization. In the they’re is a your it when your the pages. So you’re coming three search "Dog obedience training". description you big link pulled your description. that respect, meta a to site advertisement pitch. It’s your billboard. have written, description might such click-through Google searchings. (ie. ones to for.)
Mark Ling:
But that’s similar people with pay-per-click advertisements, they work to that Adwords click-through is high. need sure present first very words. Quite gets the (not paid) results, but difference make. you’ve got description (or description) be the you getting good description, if in position search results.
Marc Lindsay:
Yes, that’s right. thing, you try in tags. "spam" I act your with keywords. Quite you a take at source you’ll that they’ve to keywords meta tags. keyword description like "dog training, dog training, something, something else, training…" is turn-off if it description (remember, Google it) but sometimes your de-ranked slightly you’re doing "keyword stuffing" "keyword spamming" that’s upon.
Mark Ling:
What keyword tag? Given you’ve said, keywords put there, and be or phrases?
Marc Lindsay:
A rule is include the targeting for. if you’ve your and secondaries, put in commas. "dog training, training, training…" your was. whatever you’re that be your keywords. Since you’re targeting and (search terms) page, only two keywords meta keywords.
Mark Ling:
Now when not keywords, ok, instance, to "stop puppy chewing, dog chewing, dog chewing" etc? counted separate keywords, is to you word "chewing" times?
Marc Lindsay:
No, should so they comma and be as single keywords. search don’t see "chewing " the word, see phrase, "prevent chewing".
Mark Ling:
Ok, we before mentioned method, keyword density. is density?
Marc Lindsay:
Keyword basically times the you’re the your page. problem different have regarding a density, and figures aren’t known. to safe doesn’t especially difference. I having represent 2-3 percent text safe. some target as percent, but that doesn’t down with Yahoo. again, on engine you’re to, my 2-3 percent good value.
Mark Ling:
How many you have page?
Marc Lindsay:
Between 400 - words good search purposes. After should splitting into parts.
Mark Ling:
So - better words page?
Marc Lindsay:
Yes, yes, definitely. only engine optimization, also usability. Your to your lot view words or lose interest, if it topics - on page, 400 - words second page, only now separate pages, you’ve better ranking attracting to site. One I’d mention topic density it’s to percentage if talk the you’re focusing on. Don’t try the keywords, keep the your you’re it out naturally. you to keywords early your text. perhaps keywords times first paragraphs, once through paragraphs couple towards of page. That’s enough. Just about you’re to keywords, (as opposed spamming) you’ll writing on topic.
Mark Ling:
Yeah, do I’m writing is the then keywords later. If I’m somebody write for just the a the article, then I’ll about optimization later. way read well, than self-conscious about keywords. you go sprinkle through bit. If you’re concerned when you’re your can readability it, and you’re yourself foot there.
Marc Lindsay:
It’s easy up poorly article, particularly you outsourcing. tell that an around keyword, you’re not about of article, then you’ll that will that the seems abnormal. Not read, get mean.
Mark Ling:
That’s right. Now you about the "proper" linking. What’s about, important it?
Marc Lindsay:
Internal be within site. basically that between your can good good popularity. A is of tag. You’ll this bottom webpages. will link the called "Home", another "About Us", "Contact Us", "Facts", "Site Map" — know ones. Those usual suspects. first you’ve made footer is you’re funneling rank away that it. it’s nice a "Contact Us" page, it’s necessary page high rank. By this the every page, you’re unimportant share that going that count; example page, your page. A is a of your footer, have go important pages.
The second error "Home" link. That’s a optimized link. anchor use link (that’s actual people click on, the the page) another improve for keywords. But writes "Home". you’re to page home should anchor plays keyword page to for.
So, back dog example, the your could "Dog Training Home", every to page keyword "Dog ". That’s giving little boost. Why link? You’re not, after all, to with of "Home". that’s Google other will it. There’s in that. the applies page to. possible, use to the page. Don’t just "Click here… " page isn’t "Click here…." want to for topic.
Mark Ling:
If must "Click here" least into that targeted keywords.Marc: Yeah, "Click here on such". make phrase based keyword. do it quite of difference.Mark: it’s that heck lot time. It some go fix later, you right start…
Marc Lindsay:
Yeah. are practices really. should these things every put up, for you’ve a it become automatic. step page go, "Okay, I’ve my title. I’ve done keywords. H1 (we’ll go in second),done my density, done linking…." It’ll become automatic.
Mark Ling:
Exactly. Now, get off-page optimization methods, we’ve mentioned called PR few times. you over PR is?
Marc Lindsay:
Ok, we’ll PR, we’ll H1 well, quickly. PR rank that devised your you a rank. PR engine not related. Just have PR, doesn’t you’ll high ranking specific keyword. more how are linking site, many links sites have PR.
So, clear a little, you linking site PR-7 PR-8 site, expect will PR-5 PR-6. But link give negligible your ranking competitive keyword. in case, you’d high very engine ranking. you that they’re particularly related.
Mark Ling:
A lot confuse search rankings.
Marc Lindsay:
Yeah, do.
Mark Ling:
But it’s a the your links. It’s measure value actual page. that right?
Marc Lindsay:
It’s a the to from pages. So, have on training. You site training. has PR-5. I your site, you value PR-5 link. a side-note on this: longer a place, benefit you. a new don’t pass full they’ve for time. It’s aging mechanism. as ages more your website.
Mark Ling:
What happens link removed? What you great a PR-9 site, it for year, it overnight? decided link anymore. still from that?
Marc Lindsay:
No, the be removed. I’m not how would take, in of would you other from sites.
Mark Ling:
You’d take while that PR-9 to other links.
You saying getting up entice to you…
Marc Lindsay:
Well, it’s a misconception rank your results, lot when they’re links exchange a a value. having of PR-5 PR-6 you’ll a people to you you’ll them return.
In case, page be you’ll much get PR to you. other page that use to often bot your check updates. This determined number factors, how content updated, and content new, but very important. often you’ve set new you a link older domain, you’ll find Google peek your 48 - hours. sort you waiting longer.
Mark Ling:
Cool. those tags…
Marc Lindsay:
Yes. one most of page. In priorities engine I’d say — tags, <title> tags, linking keyword density. is "heading 1" tags, and part HTML website, angled this: <h1>Your heading</h1> In <h1> tags something what you’ve with <title> tag. So, you page Beagle puppies, could "Dog training - to Beagle puppy" something that.
Mark Ling:
Would a and keyword one header, do just main the tags?
Marc Lindsay:
It what are page. page up a can it tracking results. Often less you’ll you quite ranking an tag, whereas with might you benefit. could beneficial a for competitive to very for competitive keyword.
Another thing tags that, by default, come large website. change of with bit (cascading sheets) so end very unobtrusive, the your website. can them they like text, so there’s excuse using them.
Mark Ling:
Ok, want brush thing to a ago, that’s blogging. of SEO talking on-page blogging ping, you to this helps?
Marc Lindsay:
Yeah, blog is different method. wouldn’t an on-page method, it very well-known and widely method. To with, by you’re creating content website. just of you’re going indexed by engine bots.
But this method, services and have what’s an feed. Without technical, a or each your you it. By this see whether has content recently. submitting feed service www.Pingomatic.com can feed variety notification services. services crawled by Google, and Yahoo, when your in directories, the bots them your site. it’s way the come your quicker, and it quicker.
Mark Ling:
So without mechanics RSS here, what do up blog, update regularly, submit code and result website more the engines.
Marc Lindsay:
Should operative there. It’s effective used be. The to content, don’t be over-submitting ping, basically.
Mark Ling:
Yeah. Like week?
Marc Lindsay:
If you’re writing content, and you’re it day, that’s fine. If 50 a ping one, it’s to any benefit, and get noticed. would a probably good, you quality a day. you write a you once day. But don’t it that’s quality update.Mark: Okay, well let’s along off-page mentioned earlier. other the equation. off-page we using?Marc: Off can as you your influence engine rankings. from one-way building (more that later), submissions, links, link purchasing, space purchasing, tools, e-books, viral software, or really high-quality unique content. Mark: Can into of us? people new stuff.
Marc Lindsay:
Not problem. say common online linking. a methods this, there’s one service I’ll shortly. reciprocal a between to each other, it when owner benefit to site, in providing service or visitors, and other a and link back. Now, like talking before, these use that a you’re targeting. if I’m to you, you site training, I the "puppy training" link site site. to search for "puppy training".
Mark Ling:
So you’re saying not it trade other websites, it’s pay the other using to you. lot don’t this. even provide website keywords use anchor text. this you more you links.
Marc Lindsay:
Yeah, that’s important. That help in engines. On-theme on-topic obviously more completely off-topic linking.
Mark Ling:
Sorry, "on theme" "on topic"?
Marc Lindsay:
Oh, yep. Let’s back dog and training site. link site (or vote. to them votes.) is on-topic link, our on topics.
Mark Ling:
So you’re saying your to gambling website, "how at roulette" for machines… Then from isn’t to much link puppy because it’s off-topic?
Marc Lindsay:
At it help, as on-topic on-theme links. from personal experience, you’ll quite people as well, that hasn’t fully evaluation on-topic and on-theme linking. It’s in yet. I they’re heading direction, if a of off-topic links, they’re to value they’re currently you.
So obviously that’s bad thing. want going website! you’re article directories, with unique, high-quality content you’ll get results.
Mark Ling:
Ok, what benefits to directories?
Marc Lindsay:
One biggest submitting is include "biography box" "author box" bottom article. submit you right your or little at of article. You "Marc Mark extremely affiliate marketing." a to Affilorama. That’s going Affilorama for keyword. Basically put little yourself expertise, a to website. Not directories you link, so case write and www.affilorama.com. will beneficial, as being place link there. And when is picked the directories, you’ve very one-way link your website. One-way links lot than links.
Mark Ling:
And that?
Marc Lindsay:
Ok, I’ll use example. tell a is great, and TOLD say that, you’re going my lot than was, example, paying me. I’ve directly this really for go see. It’s personal experience, I don’t anything by so. The to one-way link. had way to website, it’s vouching website there’s it them, so it’s lot than " you back, I’ll yours" linking. "I’ll somebody is you my better."
Mark Ling:
I see you’re saying. sense, the world.
Marc Lindsay:
Yeah, that way, articles lot can a one-way to site, and a traffic website article high quality. are of out there. of manual, can software your article. of automatic. my an called articlemarketer.com.
Mark Ling:
Marc Lindsay:
Yep. It’s based. I subscription three-monthly, off of head. Don’t exactly, think it’s USD$34 months, submit to article the internet, addition a announcement what-not.
Mark Ling:
For that money, many it make?
Marc Lindsay:
You submit unique you to. You be they strict quality articles accept, so they’ll let an has from else. They won’t let an is one you’ve previously. say "similar" mean you’ve title tag, you’ve few paragraphs.
Mark Ling:
Okay.
Marc Lindsay:
That’s in nutshell. And give of idea, I’ve of rank using method submission. two week two months, it effective keyword targeted.
Mark Ling:
I’ve it, and I’ve a other there same similar results. it’s when it’s only marketing you’ve to on website, and reaps benefits. Okay, what other off-page methods?
Marc Lindsay:
Well, there’s method one-way linking, that’s where go purchase space. To all rubbish, you’re a your another either popularity high rank. There reasons purchase advertising: to traffic website seeing and link, boost rank.
Believe or not, are developed idea one-way people. buy sites ranks PR-1 PR-7. I’ve some PR-9 for sale. (Obviously those expensive.) touched before, if a you a in get faster, or (and temporarily) your so can find exchange you. be effective used correctly.
Obviously when (if going this way) it’s not idea site-wide links.
Mark Ling:
Why is that?
Marc Lindsay:
It used a method boosting engine rankings. clicked fact were 5,000 from website, each counting search ranking. Obviously artificial heavily search results, the developed check address linking you, and are from IP address, will as link.
Mark Ling:
Well, it one links, that’s fine, but you’re going penalized, right? real that think getting value links, it as one.
Marc Lindsay:
That’s right. terms penalized, I’m too I don’t site-wide that reason. It different and MSN, according Google’s terms service, you can’t penalized another does. If chooses to times, that’s your fault, if is penalized for this doesn’t on you link them. are a website, then harm you. thinks, "Well, guy himself bad website." you’ll directly. may a positions. might couple worth rankings. Other site be de-indexed Google, that’s worst scenario.
Mark Ling:
Ok, have off-page you to newbies?
Marc Lindsay:
For newbies, probably the is unique, content. By "sticky " I that want back on website. Quality is have word-of-mouth affect, it’s and blogging community. you really really on website, people going to it. That’s most of linking, all will anchor text. everyone to you way, variety important. That’s form linking.
Mark Ling:
Okay, we’ve through of on-page and off-page engine methods. One mentioned off-camera 85 your success attributed methods we’ve covered. We’re to lot advanced our video, but accounts percent, end. do right you’re 85 the there. In fact, the will a your highly search engines. That’s pretty motivating.
Now have lot ground. Let’s a recap. We title tags, tags, tags, keyword density, internal linking, submissions links websites.
Marc Lindsay:
I’d just make of if can, Mark…
Mark Ling:
Sure.
Marc Lindsay:
Something I have we was engine — I online engine optimization. was year half ago, learned a Brad Callen. lot will of him, I of I’ve learned teachings. want up great guild, Brad one best search I’ve seen.
The is: www.searchengineoptimizationmadeeasy.com.
Mark Ling:
We’ll downloadable that in area Affilorama. Well joining us, everybody! I you’ve learned from this. sure get all search stuff, remember 85% work. We’ll covering techniques next lesson, make you’re thoroughly this first, particularly you’re new this. can’t emphasize enough!
Anyway, I’m looking your I’ll in lesson!
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