Can I Teach This PPC-CPA Stuff
When started successful from click to offers, in of was stuff taught replicated others.
That is “Project Guelph” born.
Guelph is where brother-in-law (his Waseem) university. It 1.5 south-west of Toronto.
The idea have brother-in-law stay during and if replicate my successes.
The degree is in management may only course college life.
He absolutely Internet experience.
Zip. Zada. Ziltch.
All knew I large money day.
It wasn’t when talking about click realize was doing.
Based what in past, he was “paper clip” industry.
No bro, “pay click.”
I cut deal that teach my see could to money.
Not only prove that is write course it, I could awesome my brother-in-law I release course.
So he my mid-May 2006. was his he be apprentice.
Basically, I and Luke he insisting.
I made call of affiliate had for CPA about hours.
I have board office, sat and scratch.
I him:
1. lead was.
2. CPA was
3. pay search was.
I drew the the driving traffic lead making money.
We half my son’s room small my brother-in-law work on computer.
I to an account an Primary promote.
The a cars (especially cars) picked car offer paying $6.25 a lead.
I him of research up ad.
He software Keyword Brad research and setting groups.
I to keywords group and the the group.
For example, related be Honda so could targeted prospects Honda quotes.
He set his ad while in office.
Big mistake.
I thrown a giving swimming lessons.
He getting on ads, but conversions.
More clicks coming, but conversions.
I started myself, this crap offer.
** **
In experience, around of you either not at all. big deal. need over milk. Just to another.
** of **
Then I couple things. I Primary discovered car lead not and would wait next those be the stats.
Okay I said, is why not anything.
Then I his account stunned badly ads were.
Dude, need 101.
His click-thru not good, so him his his prospect’s of try it oriented.
At time, him other such ones ask zip email address.
Here where really up.
Whenever he another group, Google outrageous prices. particular offer to a $1.25 payout, Google $1.00 on keywords.
Ummmm, how he make a $1.25 offer $1.00 click. He to to 100% conversion make money.
Why, why, are this Google?!
Then hit me… “Quality Score.”
You see, Waseem’s overall “quality score” was of “car quote” and looks historical click-thru rate, effectively for ad campaign.
Google the of you based factors:
1. Click-thru (CTR)
2. Text
3. Keyword Performance
4. Landing Page
5. Web Landing Residing On
Google really go far click-thru rate keyword his campaign, looked Waseem’s ENTIRE determining prices.
So now getting Skywalker frustrated.
So point… and to of and son in room worked campaign.
So staring computer to how going it Google that brother-in-law has historical record. is to for he up, so what?
I had of an Google to fresh start.
** **
If Adwords a of click-thru rates ads, want new start fresh.
** of **
I didn’t start account on experience, I a this problem.
But would *cost* brother-in-law money.
I to minimum $1.00 $1.25 and campaign run, only wrote for that reward if ads very *specific* and good click-thru rate.
So, boom! it that was “college-broke” brother-in-law full dollar.
On 18th, 2006, generated (2) $1.25 for of $2.50 affiliate commissions.
But took (6) clicks those a of $1.00 6 = $6.00.
Ouch! He $3.50.
But a 33% to conversion. Now great!
So him running at and looking with “I college student, $3.50 is amount to me” look.
Trust me, say.
The next day, clicks leads.
Not good.
But wait, the click-thru on is 10% for two days. the watching?
Not writing Gauher, yourself back.
But still me “$4 a at McDonald’s” look.
Hang in bro.
The day Google loving my click-thru rate decided the drastically.
I was I wouldn’t the “Keyword Inactive: $1.00″ each keyword.
Do want what happened?
This PPC-CPA Stuff" url="http://paidworkhome.com/can-i-teach-this-ppc-cpa-stuff.htm">No related posts.
